Rateit
Product Designer & Project Lead

“How many hours are you and your team wasting in meetings that aren't adding to your productivity?
In a 2017 survey of office workers by the Harvard Business Review, key findings brought to light how useless meetings can actually be.”

RateIt is a productivity tool designed to help teams reclaim their time by rating meetings and eliminating the ones that don’t add value. I joined the project as a freelance Product Designer, collaborating with a US-based client and product manager. With full ownership over the design and direction, I led everything from branding and interaction design to managing timelines and deliverables. This was a fast-paced, end-to-end project where I wore many hats — balancing strategic thinking with visual craft.

Freelance project — working remotely with a small, US-based team.

Scope & Contributions

- Conducted light user research to identify pain points around meeting productivity
- Created user personas to guide design decisions and prioritize user needs
- Developed a roadmap outlining MVP features, stretch goals, and future opportunities
- Defined initial information architecture and key user flows
- Created early low-fidelity wireframes to validate the product direction
- Used insights to shape both the product UX and the landing page messaging
- Acted as the main product owner, working closely with the client to define project scope, timelines, and key milestones.
- Translated initial ideas into structured deliverables and ensured alignment from concept to delivery.
- Designed a simple, clean, and engaging product experience focused on helping users easily rate and reflect on meetings.
- Created high-fidelity prototypes and interaction flows that emphasized clarity and ease of use.
- Developed the full brand identity including the logo, colors, typography, and UI tone.
- Designed a playful logo animation to bring personality to the product and reinforce the brand’s purpose.
- Designed the landing page to communicate the product’s value proposition clearly and quickly.
- Crafted a structure that balances storytelling, feature explanation, and clear calls-to-action.