Make!mpact
UI & Visual Designer

MakeImpact was my first design role in Copenhagen — a mission-driven fintech startup empowering users to invest in companies aligned with their personal values. As a UI and Visual Designer, I worked closely with the product and design team to prepare the platform for launch, improve the mobile experience, and help refine the brand identity in a competitive market. In addition to shaping the user interface and marketing site, I proposed and developed a custom illustration system to strengthen visual storytelling and make the brand feel more personal, warm, and trustworthy.

Copenhagen, Denmark
07.2021 - 01.2023

Scope & Contributions

  • Co-led design workshops and discovery sessions to define core values, goals, and product vision

  • Conducted user surveys and interviews to define user personas and investment behaviors

  • Identified gaps in mobile usability and led redesign of key screens to improve user experience

  • Created brand-aligned custom icons and illustrations to reflect MakeImpact’s values-driven mission

  • Delivered a Figma prototype and style documentation for handoff to developers

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