Scope & Contributions

Owned and evolved the core product design system — built scalable, reusable UI components and patterns

Led accessibility improvements across the platform, ensuring WCAG compliance

Played a key role in the product redesign initiative, from defining UX foundations to crafting a fresh visual language

Collaborated with developers to deliver pixel-perfect handoff and maintain design consistency at scale

Solely responsible for marketing design — including landing pages, digital campaigns, visuals, and social content

Redesigned the company’s marketing website with a modular, responsive layout focused on conversion and clarity

Acted as an embedded visual strategist within the marketing team, aligning brand tone with user needs

Proposed and built a Marketing Design System to complement the product system — enabling faster delivery and visual consistency across teams

Created documentation and guidelines for scalable use across web, social, and campaigns

Acted as a mini product owner across both marketing and product initiatives — driving prioritization and communication between design, dev, and stakeholders

Balanced hands-on execution with strategic planning, shaping both UX and visual direction